On The Ground Looking Up

Coke Zero Turns Everyday Consumers Into James Bond

Nice bit of experiential for Coke Zero and Skyfall, the new 007 movie about to take over the world.

Reminds me a bit of TNT's Drama Button idea, but still a super fun experience to both participate in and witness.

Thanks for the find Jessica Randazza / Jordana Bruner.

Naukri Goes Homeless To Promote Getting A Job

Every once in a while brands utilize homeless iconography (or the homeless themselves) to promote a new offering. Often it does not go over well. Perhaps this execution for Indian job site Naukri wentover a little better than some in the past.

What do you think?

Is Water The Next Experience Medium?

When looking for new ways to inspire, I often look to what the art world is doing. While on a recent trip to London I heard about an installation at the Barbican Gallery called the Rain Room by Random International. After seeing this video about it, I am so sad I did not get the time to see it in person.

And while you are thinking about controlling water, here is a swing that rains when you are not under it.

Dexter and Homeland @ Grand Central Station

To get people primed for the season premiere of Showtime's Dexter and Homeland, Interference participated in an activation at Grand Central Station in NYC for die-hard fans and newbies alike.

For Dexter we installed a 24 foot artwork by Iri5 that was a portrait of Dexter and Deb made entirely out of the instruments he uses to kill people.

For Homeland, we brought our Homeland Security Polygraph experts to test consumer's ability to beat the machine and tell if they have what it takes deceive the best.

Finally we created a 3D projection that made the iconic building come to life to promote both shows.

Our work stood beside some other great experiences like a Dexter kill table photo activation and a wiretapp bunker Homeland video game, all in all it was a great time and we can't wait until next year's ideas come to life.

 

The US Open Should Take This Idea

The US Open should take this for next year's tennis match and install it around NYC.

Play pong/tennis/etc with a person on the other side of the street while you are both waiting to cross.

LOVE.

Thx Happybox for the find!

iPhoneCarly

This is probably just an algorythmic placement, but I thought it somewhat brilliant that alongside a video that purports to show a leaked iPhone 5, we see Carly Rae Jepsen's Call Me Maybe as one of the recommended videos.

Perhaps we need a new segment of communications called Happenstance Marketing.

Fiction/Reality?

This hypothetical product from Dana Wyse feels a little too real at the moment.

This find courtesy or Rob Walker.

The V-Motion Project Makes Me Want To Get Back Into DJing

Certainly one of the best uses of Kinect and Music control out there, this project literally blows my mind, both from the experience and the design perspective. I hope we all take this to heart when we think of what extroardinary experiential technology executions could be.

The V Motion Project from Assembly on Vimeo.

Combined Projection Map and 3-D Water Effects = Awesome

Straight projection mapping has become the norm (Hello Olympics!) and while it is still a lovely thing to see when done well, we need some new innovation in creative projection.  

This event from about 9 months ago seems like it hit it spot on pretty well. 

The combination of projection mapping plus 3-D water projections make this experience rise above a simple mapping project. It helped that it included some well known names in Basketball, in their hometown as well. 

Yet Another Amazing Tear-Off

I think I would have a fulfilled life if all I did was come up with tear-off campaigns.

Source unknown.