T-Gold sent me this today (Props!). People create the darndest things.
If only Milton Bradley had had such forethought. "Hey Kids! Now with 20% more Nose Candy!!!"
This rules and should be an ad. People are more creative than advertising creatives (yes, i know they are people too).
Originally seen on: Wooster Collective
One of the most popular media channels for companies trying to connect with their consumers is Experiential Marketing, the catch all phrase for event,promotional,live,grassroots marketing. The problem? Many companies create these events that they promise their clients think people will love. The reality? Many of these events suck, are sparsely attended and cost way too much money for the return. My recommendation? Look to the passionate consumer, see what they are doing right and figure out ways to think like they do. Here are 3 examples of passionate, creative people making amazing events:
Pillow Fight Club - I know I know, we are not supposed to talk about Pillow Fight Club but I will anyway. The idea? A flash mob pillowfight. Get your aggression out, use household products, smash people with love, go home. C'mon Starwood Hotel, get in on this!
Mobile Clubbing - Get alot of people in one place, tell them to program their most groove-tastic playlist on the old iPod and dance baby, dance. Highly visual, fun, goofy and eminently brandable. Microsoft's Zune should have paid some attention.
I have been remiss in not mentioning this earlier, but in a beautiful example of amazing, experiential, fan-driven events, Marc and Sara from Wooster Collective put on the must be at event of 2006 with their 3 day, ever-changing street-art event at 11 Spring Street in NYC. Over 3,000 fickr photos later and streams of people, anyone from Art Basel to the Louvre should pay attention to how excited and full of energy this art loving crowd was.
