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Walmart Hates CGM

Walmart hates CGM, that may not be completely accurate, but with this kind of CGM, it may go that direction. Walmart Watch is running an anti-campaign where they are asking their users to remix the latest Wallmart We Are Not Evil feel good commercials. It also points people to BubblyPLY -- a site where anyone with little to no editing experience can create their own overlays on existing videos -- and asking them to make their own versions of the Walmart spin. This kind of corporate activism is what companies will now be faced with as the tools of creativity become commonplace and easier to use/navigate through. In many ways, it should be par for the course that if you work in a large company, you should expect some will love you and communicate through the social networks and some will not and also will communicate via the very same networks. Business in the modern age. I wonder if Walmart has a CGM manager like Toyota, if not, time to start hiring.

Link Via KD Paines

Save The Lightbulb, Save The World

The power of a committed teen can be a scary thing. They are social creatures and can influence others to help them in their conniving ways. If the teen's dad was an award winning tv producer
and his mom happened to have run everything from NFL properties to MTV, yeah, he's got some juice.
Regardless, Ad Age, in a slightly self serving piece by JWT CEO Bob Jeffrey, discusses Avery Hairston and his desire to have one CFL lightbulb replace a single incandescent bulb in every apartment in America.

As written on his site, relightNY:

If every home in the U.S. replaced one lightbulb with a CFL, we would save enough energy to light 2.5 million homes a year and prevent the greenhouse gas equivalent of 800,000 cars.

I guess it is the age of the consumer, and we should recognize what happens when consumers get motivated, then can create change (even if that consumer has a pedigree that 99% of the world has no chance in attaining).

LINK: AD AGE ARTICLE (Subscription Required)

When You Print A Sticker To Save A Tree

First read about this on Godin's blog-
These Comes From Trees is a blog trying to create a viral, guerrilla activism campaign to save trees. It stems out of an experience the author had at In-N-Out burger (btw YUM!) where he noticed how many unused napkins were taken by customers and then thrown away when not used. He decided to create a guerrilla marketing campaign (something I luckily know nothing about) to get people to use less paper towels when in the loo.

They are selling stickers for people to purchase and  then place and then post images of to Flickr and other social spaces. They are also claiming that each sticker can save up to 100lbs of paper.  I hope that includes the paper that the stickers themselves are printed on.  So good going on TCFT and using some good ole underground media to get a good idea across.

LINK: These Come From Trees