Al Gore talks up CGM and he just won a Nobel prize so you better listen.
"Nothing can help your brand more, in my opinion, than helping your customers help you brand your products. You keep control of your brand and how your brand is presented. But letting your customers express themselves and join the conversation about your product is empowering of them, respectful of them, and brings new creativity into the process that's hard to get any other way."
Link Via Pete Blackshaw's CGM.com
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