First read about this on Godin's blog-
These Comes From Trees is a blog trying to create a viral, guerrilla activism campaign to save trees. It stems out of an experience the author had at In-N-Out burger (btw YUM!) where he noticed how many unused napkins were taken by customers and then thrown away when not used. He decided to create a guerrilla marketing campaign (something I luckily know nothing about) to get people to use less paper towels when in the loo.
They are selling stickers for people to purchase and then place and then post images of to Flickr and other social spaces. They are also claiming that each sticker can save up to 100lbs of paper. I hope that includes the paper that the stickers themselves are printed on. So good going on TCFT and using some good ole underground media to get a good idea across.
LINK: These Come From Trees
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