The power of a committed teen can be a scary thing. They are social creatures and can influence others to help them in their conniving ways. If the teen's dad was an award winning tv producer
and his mom happened to have run everything from NFL properties to MTV, yeah, he's got some juice.
Regardless, Ad Age, in a slightly self serving piece by JWT CEO Bob Jeffrey, discusses Avery Hairston and his desire to have one CFL lightbulb replace a single incandescent bulb in every apartment in America.
As written on his site, relightNY:
If every home in the U.S. replaced one lightbulb with a CFL, we would save enough energy to light 2.5 million homes a year and prevent the greenhouse gas equivalent of 800,000 cars.
I guess it is the age of the consumer, and we should recognize what happens when consumers get motivated, then can create change (even if that consumer has a pedigree that 99% of the world has no chance in attaining).
LINK: AD AGE ARTICLE (Subscription Required)
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