Does Dove like soft porn? Well, probably not, but you might not know it from some of the responses to their Oscar 'make your own commercial' contest. I am sure the sensitive women who buy Dove loved the shots of bare asses and string bikinis in some of the responses to the ads. I think the naked tattooed biker who looks to be either playing guitar or pleasuring himself and ends his song with "Buy some f*ckin' Dove" is particularly effective.
Adland has a good discussion going on about it.
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