Well I will hand it to them. Doritos got some good coverage and response for their own version of the 'Make my superbowl commercial' idea. Not to be confused with any other DIY Superbowl commercials of course.
At present time there are 1060 different spots uploaded, with many of them getting 20-30,000 views. Considering that, and the press that was received when launched, I am giving it my Good On Ya award of the day. Some of the spots are even not bad! Let's see what ends up winning the contest next Sunday and as well, which of the ad agencies will be the first to sign the creator to a freelance deal.
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