Marc from EA shot this clip over to me earlier today. It is a great example about the power of YouTube and consumer generated content. Their is a real-ness to what users can bring that is often lacking in forced communications. The emovitve power and authenticity of how people present themselves and their passions is what gets me excited about the possibilities that CGM can bring. Users expressing themselves are always more interesting than some brand telling you what you 'should' feel about them.
Link: Check out YOUTUBBERS.
BONUS: If you have not viewed it yet, check out the vid of Noah Taking A Photo Of Himself Everyday for 6 Years.
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