On The Ground Looking Up

Guinness Beer Goes QR Sneaky?

This is a clever idea for Guinness Beer. Print a pattern on your pint glasses. That pattern when filled with liquid gets revealed. Yet only the contrast between the pattern and the dark liquid of a Guinnes (or any stout I imagine) allows the pattern to be used as a functionaly QR code.

When I load the QR it directs me to LivePint.com, which has no site and is parked at GoDaddy, which makes me think this was Spec, Pitch or Student work, which while still a cool idea, it would seem Guinness themselves did not execute the idea as originally indicated. Any one care to clarify?

<Via>

Are The Lannisters In Town?

I wish this was a Game of Thrones promotion, but alas it is just New York City being a bit creepy.

Sprite Creates World's Largest Soda Machine Shower in Brazil

You pretty much can't go wrong with this one. A refreshing shower on a hot day, a can't be missed visual and lots of attractive people in bathing suits.

Kudos to Sprite for creating a pretty amazing experience and some inspiration for us here north of the equator.

Originally seen on CGM.

LEGO Kicks Up The Sonic Experience For Star Wars

A great example of experiential marketing. This lovely LEGO music experience was created to promote their StarWars kits. It gets people involved, it again shows that LEGO rules the world, and nothing is more popular than StarWars among the viral crowd.

Composed of over 20,000 bricks, this barrel organ toured Germany for a month. NYC next I hope?

And the making of

Coke's Limited Edition Series

I really dig how coke has embraced limited edition culture. It speaks to the nature of today's young consumer who wants to feel special about the brands they endorse and that those brands get them (look at Supreme and how they have created a cult like following in the street fashion world).

First I loved the Daft Punk x Coke collab. And now I see a new one with Jean Paul Gaultier x Coke for a his'n'hers bottle.Well done you big brand you, well done.

Just... WOW.

Is Sound The Next Big Branding Medium?

Well probably not, but Domino's in the Netherlands came up with this clever execution that attaches sound to the noise that their scooters make as they deliver pizzas across town.  Besides some words I don't know the meaning to, we clearly hear "Domino's" and "Pizza!" being uttered to the delight of those in close proximity.

Via Mashable

Jack White Releases New Record Via Helium Balloon

I do love the man that is Jack White. For his latest single, Freedom at 21, his team at Third Man Records decided to distribute the flexi-records via Helium Balloon in Nashville, the home of his label. More on this here.

I know it has been a few weeks, but I am hoping those wind currents are blowing north east.

Oh and if you did not read the extensive article on JW from this past weekends NYTimes, you should.

 

Forget FlashMobs. FlashDRAMA is where it's at.

Amazing flash/guerrilla experience for TNT in Belgium to promote it's drama block. I am so jealous right now.

Thanks Chris Rojas for the link

The Virtual Wall of Eyes

I happened across a little Firefox extension recently called Collusion, it shows who is tracking you as you surf the web all in an interactive node map. We all know that people cookie us and then track our wherabouts for advertising/behavioral data but I was really suprised to see so much activity is generated in 24 hours.

Here is the snapshot of all of the locations tracking me in one 24 hour period (keeping in mind that this only represents my work laptop, it does not include home and iPhone). I don't know about you, but I find this pretty scary. I know there is a lot of benign cookieing going on, but still, this is a lot of information being recorded.

Every node represents a different company tracking my behavior in a single 24 hour period. Online time during this period, 10.5 hours.

If you want to see your own map, get Collusion for Firefox here.