Nothing says D.I.Y. Media like making your own brand costume. This ancient (well, last year) article discusses fast food costumes you can make for you, your kids and your pets.
As if it were not bad enough that your supersize me diet of XL fries is on heavy rotation on your playlist, you can proudly use your creativity and show your brand love by unbecoming the brand and showing off to your friends. Up the # of impressions by marching in your local Halloween parade.
I will be interested to see how many YouTubes, Yahoo and Wiki costumes pop up this year. We will personally pay $5 to every person who wears a creative YouVert costume this year. Game On!
Yes, as long as you order 30 bottles or more you can create your own label and have it sent to your house in under 4 weeks. Granted, you have to live in Denmark, but that is simply a hurdle to get over in your quest for the YOU branded life.
There is so much buzz in the CGM space right now. I have spoken to 2 reporters on the topic in the last week and a bunch of other marketers (some of whom are already sick of it and others who love it). In fairness though, some of the first CGM for brands started way back literally in the hands of people.
Yes, I am talking about Corporate Tattoos.
According to the International Trademark Association, the Harley tattoo is still the most widespread corporate logo tattoo in North America (Sheldon, et al. 2001). In recent years, however, logo tattoos have spread out into other corporate brands: Nike, Adidas, Budweiser, Corona, Apple computers, Ford, Chevy, Volkswagen, just to mention a few.
This is from 2003, I can only imagine that the increased instances of inking (i3 of course) and the glut of more youth focused brands have increased the variety of brands that people are getting permanently implanted in their skin.
The fact is that people love brands. They think that certain brands (Nike, Apple, etc.) reflect who they are, what they stand for. It used to be The Grateful Dead, now it is Manga. Where once they were willing to be walking billboards, they are now using their creative thinking to communicate their passions (both branded and not) with the current tools of expression - video/audio/animation/etc.
So while we are hot on the current trend, let's pay a little respect (cringing all the while) to those who were willing to go where we dare not.
Marc from EA shot this clip over to me earlier today. It is a great example about the power of YouTube and consumer generated content. Their is a real-ness to what users can bring that is often lacking in forced communications. The emovitve power and authenticity of how people present themselves and their passions is what gets me excited about the possibilities that CGM can bring. Users expressing themselves are always more interesting than some brand telling you what you 'should' feel about them.