Business week poses this question as more studios jump into the online video space. They make the claim that people are simply not watching the user generated stuff as much and that people are gravitating to the commercially produced stuff. While I think that the buzz around UGC is sometimes overblown, This is a premature approach to relate to the medium. Of course, throw a popular celebrity in or make a deal with a huge social networking site and you will get the traffic, but I believe that we are just beginning to see what is going to come out of online video, in all it's forms.
The means of production are getting cheaper by the minute while the quality goes up. Partner that with the Apple-fication of most of these tools (i.e. so easy to use, my pet chicken could make a vid) and you will continue to see people using video to express themselves in very captivating and interesting ways. I agree, will people start to ignore yet another cute child dancing to Soulja Boy? Probably. Will they look for stuff that has more depth and higher production value? Absolutely. But behavior is not linear. They will look for that stuff as well as pay attention to other videos made by people who may only be slightly more talented than they are.
pSince Pimp My Ride, the king of car customization shows seems to be have flickered out, I did a little search to see what other people may have 'pimped' in the last few years during the show's reign. You would be surprised at what you can find! Let's watch:
Pimp my Dog
For all you parents, you gotta watch Pimp My Stroller!
Well needless to say it has been an interesting week. I will not be using this forum to comment on the goings on (and about 900 other bloggers are doing their share of commentary as is), but to get back to focusing on the Consumer Content world.
Thank you to everyone who sent notes, it is appreciated.
It was only a matter of time before someone decided to tap into the creative minds of stoner nation. And obviously it is Staples office products....ok, i lied. NORML (National Association for the Reform of Marijuana Laws) has launched an consumer generated ad spot contest to get the word out about Marijuana Reform Laws. You get $1000.00 (and all the burgers you can eat??) and it airs on MySpace, YouTube and NORML. I am thinking like like like a video man, with like colors and like trails you know? Wait, man, aliens too!