This is pretty amazing. From a recent fashion show, the designer Hussein Chalayan came up with a trick, transforming dresses. They start out one way, then become somthing else. In fact the last one starts out as a nightie and ends up as a simple, yet elegant, hat, therefore leaving the model in the all-together. Not sure what it has to do with CGM, but it is pretty cool!
If Youtube removes the vid before you see it, you can also try here.
I came across this vid today while doing some unrelated browsing. William Sledd has a blog, a youtube type show and an interesting spin, ASK A GAY MAN. His videos get anywhere from hundreds of thousands of views to over a million. And people seem to watch, share and enjoy. He also happens to work at the Gap, and is proud to say so and in this specific episode, recommend a particular jean to those viewing. He does not like UGGS and a couple of more brands that they discuss. BTW/he hates carpenter pants.
Why this is important is that he is media. His lifestyle, his humor, his commentary. People watch and consume these episodes and i would not be surprised if he is getting more eyeballs than some cable shows these days. And most importantly, he is imparting his views on brands. This is why youtube is important and why brands need to pay attention. Some [alleged] Gap employee in Kentucky can impart his views on a brand to over a million people who are asking for his content. Your product needs to live up to it's promise or you can bet someone, with a loyal following will tell his viewers how much you suck.
SAGI just posted about a new site by Timberland where users can submit their art in hopes of being able to design a new shoe for Timberland. Current designers include The RZA and artist/designer Jeff Mendoza among a few others. Not sure if I would strictly classify this as CGM, but it certainly is an interesting spin on putting the creative in the hands of the consumers.